Executive Director - Chinese Family Services of Ontario
• Organization: $2M • Staff: 28 in 6 offices • Funding Sources: 12
· Led a 30-year-old, charitable, community service agency, funded by all levels of government and United Way
· Served 5,000 families a year for mental health, counselling, family service, crisis intervention, and settlement needs
· Advocated for marginalized populations with barriers including disability, language, residency status, family issues
· Delivered public education to prevent domestic abuse and mental health crisis; partnered with relevant organizations
· Conducted community research and media outreach, developed new programs according to emerging needs, submit funding proposals
· Conducted strategic planning, risk mitigation, funder & community engagement; liaised with board, media, public & donors
· Launched a new Disabilities & Special Needs program to serve children and adults with invisible disabilities, and support their caregivers
· Executive a move of HQ and a brand update; updated agency's Strategic Plan to include more target populations and provide more outreach, advocacy, and lines of services
Director of Communications & Organizational Change Management - Yee Hong Centre for Geriatric Care
• Organization: $70M • Staff: 1,200 in 5 offices • Direct Reports: 4-14 • Budget: $55,000 excluding salary • Portfolios: 4
· Strategized and implemented external and internal communications, mitigated issues, gate-kept the brand and monitored public opinion, using a wide array of print and electronic tools, social media, events and consultations
· Stakeholders: Board, staff, patients, families, media, government, volunteers, donors, community organizations
· Spearheaded a province-wide advocacy campaign for new bed licences to shorten our Ontario-longest wait list
· Advised community hospitals on ethnic community engagement
· Led organization-wide change management strategy to transitioned staff into a newly unionized environment
· Contributed to Teaching Institution mandate: developed mentorship program, recruited & mentored students
· Managed LEAN process reviews & change projects to improve quality & efficiency; secured new funding sources
Global Communications Leader, Organizational Change Management - The Nielsen Group
• Company: $6B • Staff: 35,000 in 155 offices • Direct Reports: 2-40 in virtual matrix • Budget: $170M • Programs: 10
· Chaired the global, executive-level communications function in a matrix environment across all time zones for the multinational corporation with investors, governments, and unions as stakeholders
· Developed a cascading international communications strategy for employees and clients for each global policy change & technology rollout; managed organizational change in 15+ languages; dubbed Outstanding Employee
Marketing Consultant - University of Toronto, Rotman School of Management
· Broke into new geographic markets and populations using a newly developed segmented marketing strategy
Senior Communications Officer - Ministry of Revenue
· Developed a centralized outreach strategy to enable all Ministry branches and agencies to collaborate in their communications goals, resources, and efforts to optimize results, and deliver multilingual communications
Manager, Communications & Public Relations - Yee Hong Community Wellness Foundation
· Established the Canadians for Tsunami Relief and leveraged its international attention and funds for our community cause—Dragon Ball, which was suffering in face of the natural disaster
· Exceeded goal; boosted brand awareness; broadened public outreach; Hermes Platinum Award in Special Events
Communications Consultant, Merger - Sun Life Financial
· Managed bilingual, print & online communications for staff & clients; standardized new brand after the merger
• Organization: $2M • Staff: 28 in 6 offices • Funding Sources: 12
· Led a 30-year-old, charitable, community service agency, funded by all levels of government and United Way
· Served 5,000 families a year for mental health, counselling, family service, crisis intervention, and settlement needs
· Advocated for marginalized populations with barriers including disability, language, residency status, family issues
· Delivered public education to prevent domestic abuse and mental health crisis; partnered with relevant organizations
· Conducted community research and media outreach, developed new programs according to emerging needs, submit funding proposals
· Conducted strategic planning, risk mitigation, funder & community engagement; liaised with board, media, public & donors
· Launched a new Disabilities & Special Needs program to serve children and adults with invisible disabilities, and support their caregivers
· Executive a move of HQ and a brand update; updated agency's Strategic Plan to include more target populations and provide more outreach, advocacy, and lines of services
Director of Communications & Organizational Change Management - Yee Hong Centre for Geriatric Care
• Organization: $70M • Staff: 1,200 in 5 offices • Direct Reports: 4-14 • Budget: $55,000 excluding salary • Portfolios: 4
· Strategized and implemented external and internal communications, mitigated issues, gate-kept the brand and monitored public opinion, using a wide array of print and electronic tools, social media, events and consultations
· Stakeholders: Board, staff, patients, families, media, government, volunteers, donors, community organizations
· Spearheaded a province-wide advocacy campaign for new bed licences to shorten our Ontario-longest wait list
· Advised community hospitals on ethnic community engagement
· Led organization-wide change management strategy to transitioned staff into a newly unionized environment
· Contributed to Teaching Institution mandate: developed mentorship program, recruited & mentored students
· Managed LEAN process reviews & change projects to improve quality & efficiency; secured new funding sources
Global Communications Leader, Organizational Change Management - The Nielsen Group
• Company: $6B • Staff: 35,000 in 155 offices • Direct Reports: 2-40 in virtual matrix • Budget: $170M • Programs: 10
· Chaired the global, executive-level communications function in a matrix environment across all time zones for the multinational corporation with investors, governments, and unions as stakeholders
· Developed a cascading international communications strategy for employees and clients for each global policy change & technology rollout; managed organizational change in 15+ languages; dubbed Outstanding Employee
Marketing Consultant - University of Toronto, Rotman School of Management
· Broke into new geographic markets and populations using a newly developed segmented marketing strategy
Senior Communications Officer - Ministry of Revenue
· Developed a centralized outreach strategy to enable all Ministry branches and agencies to collaborate in their communications goals, resources, and efforts to optimize results, and deliver multilingual communications
Manager, Communications & Public Relations - Yee Hong Community Wellness Foundation
· Established the Canadians for Tsunami Relief and leveraged its international attention and funds for our community cause—Dragon Ball, which was suffering in face of the natural disaster
· Exceeded goal; boosted brand awareness; broadened public outreach; Hermes Platinum Award in Special Events
Communications Consultant, Merger - Sun Life Financial
· Managed bilingual, print & online communications for staff & clients; standardized new brand after the merger